month reaching out to many customers in both her area
and in the Aboabo main market in Tamale Metropolis. After graduating and
receiving individual loans 4 times averaging 300 Ghana Cedis from the TCCCU,
Salima now buys her raw materials in
bags and processed an average of 3 bags per month with the help of her 2
daughters. Her product lines are groundnut paste, powder, cake and oil which
she sells to different customers. Although Salima cannot read and write, she is
able to put the marketing skills she learnt from TCCCU into practice by
segmenting her customers and producing to meet their taste. Her clients include
restaurant operators, retailers at the Aboabo market, Polytechnic students and
other consumers.
Tamale Community Co-operative Credit Union undertaking
her groundnut processing business at home
“With the progressive
expansion in my business and income since I started, I have been supporting my
husband to take care of the family expenditure. Currently I contribute about
50% towards the payment of our household expenditure. I and my husband take
decisions together. We are very good friends: to some extent we live like a
brother and a sister. Our daughter is currently in the Senior High School and
we are jointly taking care of her. I am currently working to construct a house.
My husband is the one leading the process.” These were some of the sentiments expressed by Salima
when she was interviewed.